Enjoy The Journey at Merle Norman came about when Denise had a dream to own a Merle Norman Cosmetics studio at the age of 17 while living in Nashville, TN .  It took me 38 years but I DID IT!! We did it as a Veteran owned & supported business with my husband, a 24 year Army Veteran.

When Grace & Lace  appeared in 2014 on Shark Tank and Denise became a fan. She knew she would have it in a Boutique in her Merle Norman studio.  I fell in love with Melissa's style of comfortable yet stylish clothing but mostly I fell in love with their story.

I never dreamed that Enjoy the Journey Boutique would grow to where it is today. We added RuffleButts & RuggedButts for kids so that parents could have something different in the area. I wanted to carry a line of bags that were a high quality product for the price and Oak River Company does not disappoint. We now have Blow Fish Shoes and are continuing to grow more and more everyday. We have added the Finch Berry line of soaps that are a wonderful addition. Come in and see us for yourself. We will surely give you a warm welcome and love to

       "Make up your Day". 

Why we do what we do!
They WILL be called oaks of righteousness, a planting for the Lord. Isaiah 61:3
This is a promise that was spoken over my family in 2011 while on the ground and Rwanda Africa. It was a promise that I received in my heart and my mind, I had no idea what the tree looks like I only knew that I wanted to be planted by the waters of the river of life, I wanted to bear much fruit, I wanted to give all that I had and live in a way that was pleasing and honorable to God. I will admit, there are days when I feel like the branches are withering, and the tree is about dead, and there are days when I feel like the tree has much fruit and a prosperous and is pleasing and good in my sight, and the God reminds me, my goal is not to be pleasing in my own sight, but in the sight of HIM. HE is so gentle and loving and speaks grace into my prideful spirit. He reminds me that even on the days when my tree is withering and the branches same dead but he views me just the same as he does on the days when I feel flourishing and prosperous.
So I say to you today, no matter what you're going through if you feel like you're in a season of drought or if you feel like you're well is full and your life is abundant, know that God is the author of your story and that his plan is good and he is carrying it out to completion in Jesus name!
You WILL BE called oaks of righteousness, a planting for the Lord on display for his splendor. This is a promise you too can claim over your life ❤️

All of our soaps are handcrafted in our Northern Florida studio, which is filled with piping bags, baking racks, ovens and dough mixers, and looks as much like a bakery as our soaps do baked goods.

Each individual bar contains natural, food grade ingredients, a unique decadent appearance, and a lush gentle lather.  In addition, our soaps are gluten-free, vegan-friendly, and made without any harsh chemical preservatives.  Our soaps are not just a cleanser, but sensory experience you can savor daily.